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Apex Tool Group
A parent company with over 30 brands under their name. Keep consistency as well as push each brands boundaries.
Tieing their looks together but giving each brand its own personality. And understanding each brand's audience as to what medium and messaging worked best. Find new ways to showcase common products and become synonymous with
what a tool can do for its user.
A temporary stint turned into over 3 years of on-site help.
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