Apex Tool Group

Challenges
A parent company with over 30 brands under their name. Keep consistency as well as push each brands boundaries

Solutions
Tieing their looks together but giving each brand its own personality. And understanding each brands audience as to what medium and messaging worked best. Find new ways to showcase common product and become synonomous with what a tool can do for its user. 

Results
A temporary stint turned into over 3 years on-site help. 

 

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